Adam Posner

Founder & CEO
The Point of Loyalty

Adam Posner is a customer loyalty and retention program strategist who assists businesses in building loyalty strategies. Adam has been a data-driven direct marketer for more than 24 years and has developed customer loyalty and retention strategies for organisations including Quest Hotels Apartments, Bakers Delight, and Westpac Group. He is the author of ‘Give-back to Get-back – 9 steps to a profitable loyalty program’, has been widely interviewed on radio and Channel Nine TV News, and has been published in Marketing Magazine, The Age and SMH.