Matt Jones

Leading Strategist & Form...
The Gruen Transfer

Matt Jones is one of Australia’s leading strategists, intersecting brand, business, leadership, experience, culture, technology, human behaviour and storytelling. Following a role as Chief Political Adviser to the UK Conservative Party, Matt moved from politics into brand experience as Jack Morton Worldwide’s first chief creative and strategy officer, helping brands including IBM, Microsoft and Qantas navigate their way in a new era of socially-connected consumers and experience-led brand building. In 2012, Matt founded his own consultancy and in 2013 was one of three founders to launch Four Pillars Gin, which quickly went on to be the number one selling craft spirit in Australia.