Australian Pharmacy Professional Conference & Trade Exhibition

Understanding and engaging with the ever-changing customer

With greater choice and change, today’s customers are more diverse and empowered than ever before.

This session will give an overview of consumer macro segments and emerging micro segments, and how community pharmacies can analyse and track new consumer cohorts.

In a world of global brands and empowered customers, social researcher Mark McCrindle will outline the key influences and decision drivers for today’s consumers.

When: 11.00am – 11.45am, Friday 20 March

Speaker: Mark McCrindle, Principal, McCrindle Research

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