For over 30 years, brand expert, cultural anthropologist and best-selling author, Simon Hammond has pushed the boundaries of traditional thinking to provoke creative change within global business.
Join Simon at APP as he examines the re-emergence of belief as a powerful business positioning tool in the pharmacy sector. Using live music, popular cultural cues and brand strategy, Simon and guitarist Sam Vandenberg will show how successful businesses in 2019 enable consumers to align and belong to relevant points of view and shared beliefs.
Through his BE Brands methodology and insights into consumer truths, Simon will present the thinking that has reshaped hundreds of organisations around the world.
When: 4.45pm – 5.30pm, Thursday 7 March
Speaker: Simon Hammond, Founder, Hammond Thinking
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