Annette Williams is the Head of Brand and Communications for Blooms The Chemist. Annette has worked in marketing and communications across the retail, health and beauty industries for over 15 years and is passionate about about helping pharmacists and pharmacy teams unlock the power of storytelling and personal branding. For early career pharmacists, standing out in a competitive landscape isn’t just about clinical skills; it’s also about building trust, forming connections, and communicating your expertise effectively. Annette works closely with pharmacists, pharmacy students, and teams to highlight the real impact of community pharmacy, ensuring their voices are heard and their value is recognised. Through practical strategies and industry insights, Annette empowers pharmacists to build their professional brand, navigate career opportunities, and engage meaningfully with their communities. She is dedicated to making a difference, driving initiatives that enhance public health awareness, and ensuring that pharmacy remains at the heart of accessible, expert healthcare.